Fractured Franchise: The Feud Threatening It Ends With Us Sequel

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The potential sequel to the hit film “It Ends With Us” is surrounded by controversy, with tensions between star-producer Blake Lively and director-star Justin Baldoni threatening the future of the franchise. Despite the massive success of the original film, grossing over $180 million worldwide, the on-set conflicts have cast doubt on the possibility of a sequel featuring both Lively and Baldoni.

The 2022 novel sequel, “It Starts With Us,” written by Colleen Hoover, continues the story of Lively’s character, Lily, and Baldoni’s character, Ryle. However, Baldoni’s ownership of the rights to the sequel through his production company, Wayfarer Studios, has complicated matters. Even if Baldoni were to step down as director and be replaced, the prospect of Lively and Baldoni working together again remains uncertain.

Sources close to the production have indicated that Sony Pictures, the studio behind “It Ends With Us,” may still move forward with a sequel. Despite the negative publicity surrounding the first film’s release, including social media backlash against Lively’s promotional activities and allegations of a tense working environment created by Baldoni, fans have continued to support the franchise. The film saw a 52% drop in its second weekend, but repeat viewings suggest a strong fan base.

In the midst of the ongoing feud between Lively and Baldoni, Sony Pictures has expressed its support for Lively, with chair-CEO Tony Vinciquerra praising her and the other women involved in the production. However, Baldoni’s role in any potential sequels remains uncertain. While Baldoni claimed during the film’s press tour that Lively was open to directing a sequel, no official plans have been announced.

Despite the behind-the-scenes drama, “It Ends With Us” remains a critical and commercial success, with Lively’s preferred edit of the film currently playing in theaters. The ongoing speculation about a potential sequel has only added to the buzz surrounding the franchise, with fans eagerly awaiting news of the future of the series.

As the situation continues to unfold, the fate of “It Starts With Us” hangs in the balance. While the success of the original film and the popularity of the source material suggest that a sequel could be a hit, the unresolved tensions between Lively and Baldoni cast a shadow over the project. Only time will tell whether the franchise can overcome its internal conflicts and deliver another successful installment for fans.

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